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Publish Time: 2023-06-05

1961

FOUNDATION

INTERESTING FACTS

THE NAME OF THE COMPANY IS DERIVED FROM THE COMBINATION OF TWO ITALIAN WORDS: “LUCE” (LIGHT) AND “OTTICA” (OPTICS). A PERFECT MARRIAGE.

Leonardo Del Vecchio

LEONARDO DEL VECCHIO ESTABLISHES LUXOTTICA AT AGORDO IN THE BELLUNO DOLOMITES. IN ITS EARLY YEARS, THE COMPANY MANUFACTURES COMPONENTS AND ACCESSORIES FOR THE OPTICAL INDUSTRY.

LEONARDO DEL VECCHIO
"WHEN I STARTED OUT AS A CONTRACTOR, I NEVER THOUGHT I WOULD COME THIS FAR"
MEET LEONARDO DEL VECCHIO

1971

FIRST LUXOTTICA COLLECTION AT MIDO

LUIGI FRANCAVILLA
"I FEEL I STILL HAVE SOME EXPERIENCE WHICH IS WORTH SHARING WITH OUR YOUNGSTERS"
MEET LUIGI FRANCAVILLA

1974

START OF WHOLESALE DISTRIBUTION

START OF WHOLESALE DISTRIBUTION

1981

INTERNATIONALIZATION OF WHOLESALE DISTRIBUTION

INTERESTING FACTS
First international subsidiary in Germany

1988

LAUNCH OF LICENSING AGREEMENTS WITH
GIORGIO ARMANI

Armani latest campaign: Frames of life

ARMANI LATEST CAMPAIGN: FRAMES OF LIFE

1990

LISTING ON THE NEW YORK STOCK EXCHANGE

1990

ACQUISITION OF
VOGUE EYEWEAR

Vogue Eyewear

ADVERTISING CAMPAIGN VOGUE EYEWEAR 2008 COLLECTION

1991

OPENING OF THE OPTICS MUSEUM

INTERESTING FACTS

CHINESE GLASSES IN PERFORATED TORTOISESHELL – LATE EIGHTEENTH CENTURY

1992

LAUNCH OF LICENSING AGREEMENTS WITH:
BROOKS BROTHERS

LICENSE AGREEMENT: BROOKS BROTHERS

ELEGANT, VERY LIGHTWEIGHT MEN’S OPTICAL EYEWEAR IN TITANIUM, MODEL BB 433, 2008 COLLECTION

1995

ACQUISITION OF PERSOL

INTERESTING FACTS

ONE OF THE MOST POPULAR MODELS, 649 WAS CREATED IN 1957 FOR TURIN TRAM DRIVERS, WHO NEEDED LARGE EYEGLASSES TO PROTECT THEM FROM WIND AND DUST. ITS SUCCESS WAS ENSURED BY AN ORIGINAL DESIGN. IN 1961 THEY ENTERED INTO LEGEND WHEN MARCELLO MASTROIANNI WORE THEM IN THE FILM “DIVORCE ITALIAN STYLE”. STARTING IN THE 50S AND 60S PERSOL MODELS ARE WORN BY GREAT PERSONALITIES AND FAMOUS ACTORS OF THE TIME, SUCH AS GRETA GARBO AND STEVE MCQUEEN, WHO CHOOSE THEM ON THE SCREEN AND IN EVERYDAY LIFE.

1995

ACQUISITION OF LENSCRAFTERS

INTERESTING FACTS

WITH LENSCRAFTERS, “GIVE THE GIFT OF SIGHT” ENTERS THE GROUP. IT IS A NON-PROFIT EYE CARE PROGRAM BASED ON THE PRINCIPLE THAT CLEAR VISION IS A BASIC HUMAN RIGHT. ITS FIRST INITIATIVES ARE PROMOTED IN THE UNITED STATES. SUBSEQUENTLY, THE PROGRAM EXPANDS ALL OVER THE WORLD. IN 1991, THE FIRST OVERSEAS MISSION IN COSTA RICA BENEFITS 8,600 PEOPLE.

Lenscrafters

1997

FIRST FACTORY IN CHINA

FIRST FACTORY IN CHINA

1997

LAUNCH OF LICENSING AGREEMENTS WITH:
BVLGARI

Bulgari

1999

ACQUISITION OF
RAY−BAN

INTERESTING FACTS

THE FIRST RAY−BAN MODEL WAS THE AVIATOR. IT WAS CREATED IN THE 1930S TO PROTECT THE EYES OF AMERICAN PILOTS FROM THE SUN DURING FLIGHT. THE NEW EYEWEAR HAD AN ERGONOMIC TEARDROP SHAPE AND GREEN LENSES THAT BLOCKED REFLECTIONS WITHOUT OBSTRUCTING VISION. THE RAY−BAN TRADEMARK WAS REGISTERED IN 1937 AND THE EYEWEAR BECAME AVAILABLE FOR SALE TO THE GENERAL PUBLIC.